First Light Services offers a range of competitively priced video
advertisement packages tailored to the needs of individual vendors and brokers.
Boat advertisements have improved in the last few years with the greater
availability of colour reproduction in magazines. However the images are
static and usually limited to one per boat.
The most effective way to show off a boat is manoeuvring on the water and
through a personal tour of the boat's interior. Up 'til now this has meant the
prospective purchaser often travelling long distances to inspect a number of
boats. Sales can be lost simply due to lack of time available to tour
boatyards.
Now the potential purchaser can inspect the boat at leisure without leaving
home. While nothing can replace a personal visit, a video tour of a boat can
tip the balance in favour of making the journey.
First Light Services can tailor a
video package
to suit the individual needs of the client
Brokerage packages
A number of individual videos of different boats at the same base can be
offered as a package, allowing a discount against the individual price. In
addition a more comprehensive service can be provided if required. Options
could include a catalogue video and individual presentation videos of boats.
The catalogue would include short sequences of individual boats including a
graphic giving details of price. In addition a general introduction detailing
the range of services available could be incorporated. 10 VHS copies of each
tape are included in all packages. Additional copies can be made at a small
charge per copy. A regular updating service can also be arranged for the
catalogue option.
Packages can be arranged to take account of situations when several boats
are at different moorings.
Individual quotations depending on number of boats, travel distances and
updating required
All prices are quoted ex-VAT
Take your boats to the shows on video
The major boat shows and festivals are a great opportunity to meet potential
customers and make contacts. First Light Services offers brokers and boat
builders the chance to make the best of these opportunities by harnessing the
power of modern video technology. Now you can bring your best boats to the show
on tape via a specially created video presentation.
Packages can be tailored to suit any size of operation and are as applicable
to builders and fitters-out of new hulls as to brokers dealing in used boats.
An updating arrangement can be included to allow boats sold to be replaced
between shows.
Individual quotations depending on number of boats, travel distances and
updating required
All prices are quoted ex-VAT
First Light Services will not only create your video presentation but can
also arrange supply and installation of suitable equipment to replay it on your
stand.
Sample show video running order
- Opening Title - Brokerage name
- Introduction in vision to brokerage
- Exterior of boat, ideally including it moving
- Walkthrough of boat including close ups
- Graphic of layout
-
Graphic of boat details and price - repeat from seq 3 for each boat
- Broker’s pay off
- Reprise of stills of boats featured
- Graphic of contact information
-
Closing credits - vendor and First Light Services
Vendor’s logos or artwork can be incorporated if required.
Since this package is aimed at use in noisy environments such as shows there
would be no commentary. All additional information would be presented on a
graphic strap running along the bottom of the picture. Suitable non-copyright
music would be used as a background.
The in vision pieces could be replaced by a voice-over and shots of the
broker’s moorings etc. if required. If a boat has a "trad"
engine the sound of this could be featured over a shot of the engine ‘ole.
A package featuring 10 boats would run for just less than 25 minutes
Guide price £800 includes master tape on BetaSP and one VHS copy
Travel costs are additional
All prices are quoted ex-VAT
